The Five Vowels of an Effective Marketing Plan

From A (analyze your business) to U (utilize analytics), the vowels of marketing outline five basic principles that are essential to any successful marketing plan. This checklist can be utilized to make the most of a marketing plan for any type of business.

In episode 7 of “Stop Talking. Start Doing,” we travel with Jeffrey Ryznar, founder and president of 898 Marketing, to a national wine marketing conference in Philadelphia. As keynote speaker of the event, Ryznar presented a breakout session on the five vowels of successful marketing. (Note: This conference took place March 10-12, before the COVID-19 outbreak.)

898 Marketing in Canfield, at 5721 Shields Road, Suite A, is a strategic marketing and creative consultancy delivering accountable business development campaigns with a relentless commitment to brand growth and digital innovation.

The company has proven that customized strategic marketing plans incorporating traditional, video, digital, mobile and social tactics do not have to be costly for small and medium-size businesses to be effective. In addition to crafting custom marketing direction designed to achieve business objectives, 898 Marketing serves as a network of resources, including its in-house video production team, TV Eye Productions.

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