Web Development 101

Traditional and Digital Marketing

There are several ways to go about tying your traditional marketing into your digital efforts.

“Your first objective should be embedding tracking mechanisms that allow you to see how productive each of your efforts is,” says Joe Jorgenson, President at Robintek.

“If your marketing efforts focus on driving people to your website you can use landing pages or alternative domain names,” he says.

In this edition of Web Dev 101, Jorgenson shares several ways you can integrate your traditional marketing with your digital efforts to help you make better decisions about where to invest future marketing dollars.

Joe Jorgenson, President at Robin Technologies, has over 18 years of web development experience and has been an A+ certified hardware technician since 1997. During his time at Robintek, Joe has managed hundreds of clients; assisting them with effective marketing strategies and finding more efficient ways to manger their business through the use of technology.

Robin Technologies is a family-owned web development, multimedia and technology company with offices located in Worthington and Akron, Ohio. In business since 1998, Robintek is the primary web developer for over 500 Ohio Companies and has done work for many more. Robintek works with clients to identify and define the needs of their business and apply web based business solutions through Content Management systems, Marketing, E-Commerce, Custom Programming, Event Registration, and Contact Lead Management. For more information visit Robintek.com or contact us at info@robintek.com.

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