What is SEO

What is SEO?

Search Engine Optimization has become a catch-all term for digital marketing geared toward driving more traffic to your website.

“Some services offered by SEO firms have an impact on the website’s productivity, but aren’t truly SEO,” says Joe Jorgenson, president at Robintek.

Pay-per-click and in-bound marketing techniques can make your website more productive, but they won’t have much of an impact on your organic placement, he says.

In this edition of Web Dev 101, Jorgenson goes over three categories that weigh into Google’s ranking algorithm.

Joe Jorgenson, President at Robin Technologies, has over 18 years of web development experience and has been an A+ certified hardware technician since 1997. During his time at Robintek, Joe has managed hundreds of clients; assisting them with effective marketing strategies and finding more efficient ways to manger their business through the use of technology.

Robin Technologies is a family-owned web development, multimedia and technology company with offices located in Worthington and Akron, Ohio. In business since 1998, Robintek is the primary web developer for over 500 Ohio Companies and has done work for many more. Robintek works with clients to identify and define the needs of their business and apply web based business solutions through Content Management systems, Marketing, E-Commerce, Custom Programming, Event Registration, and Contact Lead Management. For more information visit Robintek.com or contact us at info@robintek.com.

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