Web Development 101

What Is the Digital Marketing Funnel?

The digital marketing funnel is an old-marketing concept used to track the customer life cycle. In it’s simplest form, it’s described as four phases: awareness, interest, desire and action.

More sophisticated models of the marketing funnel include post-purchase stages and several pre-purchase stages, such as engagement, education, research, evaluation and moves into justification of the purchase. Post-purchase stages move into adoption, retention, expansion and advocacy.

In this edition of Web Dev 101, Joe Jorgenson tells how mapping out the different stages a customer is at can be valuable to your company and create an advocate out of a current customer.

Joe Jorgenson, President at Robin Technologies, has over 18 years of web development experience and has been an A+ certified hardware technician since 1997. During his time at Robintek, Joe has managed hundreds of clients; assisting them with effective marketing strategies and finding more efficient ways to manger their business through the use of technology.

Robin Technologies is a family-owned web development, multimedia and technology company with offices located in Worthington and Akron, Ohio. In business since 1998, Robintek is the primary web developer for over 500 Ohio Companies and has done work for many more. Robintek works with clients to identify and define the needs of their business and apply web based business solutions through Content Management systems, Marketing, E-Commerce, Custom Programming, Event Registration, and Contact Lead Management. For more information visit Robintek.com or contact us at info@robintek.com.

Published by The Business Journal, Youngstown, Ohio.