Startup 101

Why Customers Love Video Content

Video content is one of the most engaging pieces of content you can post on social media.

In this startup 101 video, Corey Patrick, director of marketing and communications of the Youngstown Business Incubator, tells why people love to watch your company’s video content online, even if the quality of the video is not the best.

“They want that insider look at the business and what’s really happening,” he says.

The Youngstown Edison Incubator Corp, operating as the Youngstown Business Incubator at 241 W. Federal St., is a 501(c)3 charitable, nonprofit corporation and is an active collaborator and resource provider in a 21-county region of northeastern Ohio.

YBI is an internationally recognized program focused on the development of B2B software application companies in the Mahoning Valley.

Critical to successful business development, YBI also helps emerging businesses accelerate by providing an array of invaluable services. Among them are facilities, equipment, resource networks, entrepreneurial counseling and networking opportunities.

In 2015, the University Business Incubator Index named YBI as the “#1 University Affiliated Business Incubator in North America” and in 2016 ranked YBI No. 2 worldwide.

The incubator’s success has been documented well by Businessweek, Inc., The Economist, Next City, Entrepreneur, Details, Governing, Salon, the German Financial Times, and the BBC, CNN, NPR, MSNBC, ABC and Tokyo Broadcasting.

Have startup questions? Email Jim Cossler at JCossler@ybi.org.

Published by The Business Journal, Youngstown, Ohio.