Gameplan for Growth

3 Key Things To Remember As You Build Out Your Content Marketing Strategy

Content Marketing is not a new idea. In fact, examples can be traced back throughout history says Rob Palowitz, president and CEO of Palo Creative in Youngstown.

In the Gameplan for Growth series, Palowitz shares how marketing is changing in 2019 and what you need to do to thrive and succeed.

“Many businesses are and have likely been doing some form of content marketing without even realizing it,” he says.

One of the big misconceptions is that content marketing is just words on a page, such as a blog, whitepaper or case study. “While these are all certainly forms of content, they’re just a few tactics in an approach that crosses multiple forms of media,” Palowitz says.

In this video, Palowitz tells you the 3 key things to remember when building your content marketing strategy.

About PALO Creative:
PALO Creative is a fully integrated, results-driven advertising and digital marketing agency with a passion to exceed client goals. We love to deliver great service and grow brands by combining digital media, social media, content, video, graphic design, web development and traditional services into the most comprehensive marketing solution utilizing the Inbound Marketing approach. Founded in 1999 by Rob Palowitz, PALO Creative understands what it takes to start, market and grow a business. We believe in originality and our signature PULSE by PALO® marketing process is tailored to give clients powerful, innovative digital and advertising solutions that deliver results. We help businesses develop individual campaigns that will drive more traffic, leads and sales – turning your efforts to equate into more sales. Your mission is our mission, to grow and be a prosperous company. For more information, visit us at PALOCreative.com.

Published by The Business Journal, Youngstown, Ohio.