Gameplan for Growth

3 Reasons Your Search Marketing Campaign Isn’t Working

To drive more traffic to your website and generate sales fast and effectively, paid search marketing can get the job done. However, running a pay-per-click campaign isn’t as easy as you might think.

“Unfortunately, businesses can end up wasting time, money and resources because of a few simple errors,” says Rob Palowitz, president and CEO of Palo Creative in Youngstown.

When done right, however, search marketing can present “an extraordinary opportunity” to connect a company with an engaged audience actively looking to purchase products and/or services similar to what the business offers, Palowitz says.

In the latest installment of Gameplan for Growth, Palowitz identifies three reasons why a pay-per-click, or PPC, campaign isn’t working, and offers insight on how to save costs on clicks and create more opportunities for prospects to engage with your company.

About PALO Creative:
PALO Creative is a fully integrated, results-driven advertising and digital marketing agency with a passion to exceed client goals. We love to deliver great service and grow brands by combining digital media, social media, content, video, graphic design, web development and traditional services into the most comprehensive marketing solution utilizing the Inbound Marketing approach. Founded in 1999 by Rob Palowitz, PALO Creative understands what it takes to start, market and grow a business. We believe in originality and our signature PULSE by PALO® marketing process is tailored to give clients powerful, innovative digital and advertising solutions that deliver results. We help businesses develop individual campaigns that will drive more traffic, leads and sales – turning your efforts to equate into more sales. Your mission is our mission, to grow and be a prosperous company. For more information, visit us at PALOCreative.com.

Published by The Business Journal, Youngstown, Ohio.