This Month’s Guru Column
Pitfalls to Avoid in Your 2019 Marketing Plan
With the New Year approaching, many companies will be focusing on their marketing efforts for 2019. The New Year brings new opportunities to have a positive impact with your customers, employees and your product offerings, which helps your resolutions become…
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Pitfalls to Avoid in Your 2019 Marketing Plan
With the New Year approaching, many companies will be focusing on their marketing efforts for 2019. The New Year brings new opportunities to have a positive impact with your customers, employees and your product offerings, which helps your resolutions become…
All Businesses Operate a Health Care Business Unit, and It’s Losing Money
In his book The Seat of the Soul, author Gary Zukav shares a story about a customer having dinner in Italy. Upon receiving his bill, the man reviews each handwritten item until he reaches the last line that roughly translated…
Find Accountability This Holiday Season
It’s hard to believe that the time for eating turkey, pumpkin pie and Christmas cookies is already approaching. During the holiday season, we all eat more and exercise less than we would like to. Then at New Year’s resolution time,…
Measuring Customer Acquisition Costs
Here is a maxim every business founder should not only take to heart but work at every single day: You can’t manage what you can’t measure. And while there are many operational metrics that should be constantly measured and analyzed,…
3 Tips for Marketing to Millennials
The month of August signals the end of summer and school will soon be back in session. While you may have been out of the classroom for a while, that doesn’t mean there isn’t more information you should digest to…
Business Paradox: Building Strength from Vulnerability
By any measure, Oprah Winfrey is phenomenally successful. She is a billionaire. She enjoys the adoration of millions of fans from her long-running, nationally syndicated talk show and owns a thriving media empire. It’s all very impressive, especially when you…
Tips to Enjoy a Bogey-Free Google AdWords Campaign
Golf season is in full swing and if you’re like me, you’ll take every opportunity to hit the links. The element of golf I enjoy the most is that it is one of the only sports where you are in…
Touring Health Care Abroad in El Salvador
As I boarded my three-plus hour flight from Atlanta to El Salvador, I received a high-five from one of the flight attendants who is a proud YSU alumnus and saw the unmistakable red block “Y” on my polo. This was…
How the Largest Companies in the U.S. Buy Health Insurance
What do Marriott, Verizon, IBM, Johnson & Johnson, Macy’s, American Express and Coca-Cola have in common? For starters, three years ago they joined forces with 35 of the largest employers in the United States in purchasing health insurance. This coalition…
Funding Your Billion-Dollar Idea
So, what does it actually take to successfully secure professional-grade funding for your startup or business? Believe it or not, it has nothing at all to do with your “billion-dollar idea.” Ideas have absolutely no value to professional investors. An…
New Ways to Exercise Outdoors
Spring is around the corner and the sunshine and warmer temperatures have many of us motivated and excited to be more active. We all know the many ways to exercise outside such as running, biking, swimming, rollerblading or kayaking. But…
It’s Easy Being the Best: What we can learn from Tom Brady after Super Bowl 51
Trying to pick the GOAT (Greatest Of All Time) football player can easily lead to a shouting match in any group. Fans can be fanatical, after all, and given the subjective nature of the question (are we talking about Super…