This Month’s Guru Column
Pitfalls to Avoid in Your 2019 Marketing Plan
With the New Year approaching, many companies will be focusing on their marketing efforts for 2019.
The New Year brings new opportunities to have a positive impact with your customers, employees and your product offerings, which helps your resolutions become realities.
However, the practice of developing your marketing plan for 2019 brings with it the inevitable question: How much are you going to spend?
Many people view their marketing as a cost center. When things get tight, usually, marketing is the first place where the reigns get tightened and budgets are cut.