This Month’s Guru Column

Jeff Ryznar, 898 Marketing

Jeffrey Ryznar, founder and president of 898 Marketing in Canfield, is a strategic marketing professional with over 15 years of experience in delivering results for regional and national brands.  After graduating from Ursuline High School, he obtained his B.S. in marketing and management information systems from Miami University in 2002.
He successfully oversaw the marketing and advertising efforts for Ford Motor Co. (New York) and General Motors (Chicago) Dealer Associations throughout the Midwest, including the Mahoning Valley. Jeff also oversaw the strategic marketing initiatives for the Cleveland Cavaliers as the team’s director of strategic marketing, and served as vice president of marketing for Phizzle, a San Francisco-based engagement automation company named one of Forbes magazine’s Most Promising Companies.

3 Tips for Marketing to Millennials

The month of August signals the end of summer and school will soon be back in session. While you may have been out of the classroom for a while, that doesn’t mean there isn’t more information you should digest to help grow your business.

At 898 Marketing, we receive emails and messages through social media from companies asking our opinions and for our assistance about a topic we all should be doing our homework on: marketing to millennials.

Not only do millennials make up the largest demographic of individuals doing business and research online, but they have more spending power than any other age group in the United States, according to a 2017 article published by Forbes Magazine.

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