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This Week’s 90-Second Guru

The Story Behind the Name of a Brand

Every client starts with a story, which is the story behind the name of a company.

Those brands named after a person could be as interesting and sometimes more intriguing than the company itself.

In this 90-Second Guru video, Jeff Ryznar plays his own version of the TV series “Deal or No Deal,” where he gives you the name of a brand that is named after a person, and you have to guess if the person was real or was made up for the brand.

898 Marketing in Canfield, 23 Lisbon St., is a strategic marketing and creative consultancy delivering accountable business development campaigns with a relentless commitment to brand growth and digital innovation.


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