Communication Is a Winning Gameplan

Business across all industries looks very different than it did a few short months ago. Business owners have used their downtime during the coronavirus shutdown as an opportunity to adapt their business model to the new normal.

In the latest installment of Gameplan for Growth, Rob Palowitz, president and CEO of PALO Creative in Youngstown, is joined by Dr. Rudy Braydich, co-owner of Braydich Dental, to discuss the changes that have been implemented at the dental practice and the importance of open communication with his staff and his patients.

Braydich says his advice to other businesses is to keep their lines of communication open, particularly when it comes to the safety of customers and staff.

“Don’t assume the public knows what safety steps your business is taking,” says Braydich. “Let them know what you’re doing, and people will be lining up at your door when you reopen.”

About PALO Creative: PALO Creative is a fully integrated, results-driven advertising and digital marketing agency with a passion to exceed client goals. We love to deliver great service and grow brands by combining digital media, social media, content, video, graphic design, web development and traditional services into the most comprehensive marketing solution utilizing the Inbound Marketing approach. Founded in 1999 by Rob Palowitz, PALO Creative understands what it takes to start, market and grow a business. We believe in originality and our signature PULSE by PA­LO® marketing process is tailored to give clients powerful, innovative digital and advertising solutions that deliver results. We help businesses develop individual campaigns that will drive more traffic, leads and sales – turning your efforts to equate into more sales. Your mission is our mission, to grow and be a prosperous company. For more information, visit us at

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