Startup 101

Engage the Investor with a Power Statement

In part one of this Startup 101 video, Jim Cossler explained why you need to have a powerful opening to your startup pitch when presenting to potential investors.

In part two, Cossler says what you need to do at the very outset of your presentation is engage the investor.

You do this by delivering a “power statement.”

Cossler is the Huntington Bank Entrepreneur in Residence of the Youngstown Business Incubator, but is better known throughout the country as the organization’s “chief evangelist.”

Cossler is also known for his acumen in coaching entrepreneurs, not only the startups housed at the YBI but also students who take his classes at Youngstown State University. This year he is sharing his knowledge with The Business Journal’s digital and social media audiences through a new video series, “Startup 101.”

Cossler attended Youngstown State University where he studied philosophy and literature.

From his position as senior vice president for corporate services for the Youngstown Warren Regional Chamber, Cossler joined the YBI in 1997 as its CEO. At the time, the incubator was positioned as a traditional, mixed use incubator. He soon became the primary architect of its transformation into the nationally known incubator, accelerator and managed B2B software technology cluster that YBI is today.

Cossler’s primary roles are to serve as a mentor and entrepreneurial expert to YBI’s portfolio of companies as well as to build and manage the internal and external relations and networks necessary for their growth and success.

Cossler serves on the business and computer science advisory boards at Kent State University, the University of Akron, Hiram College and Youngstown State University

The Youngstown Edison Incubator Corp, operating as the Youngstown Business Incubator at 241 W. Federal St., is a 501(c)3 charitable, nonprofit corporation and is an active collaborator and resource provider in a 21-county region of northeastern Ohio.

YBI is an internationally recognized program focused on the development of B2B software application companies in the Mahoning Valley.

Critical to successful business development, YBI also helps emerging businesses accelerate by providing an array of invaluable services. Among them are facilities, equipment, resource networks, entrepreneurial counseling and networking opportunities.

In 2015, the University Business Incubator Index named YBI as the “#1 University Affiliated Business Incubator in North America” and in 2016 ranked YBI No. 2 worldwide.

The incubator’s success has been documented well by Businessweek, Inc., The Economist, Next City, Entrepreneur, Details, Governing, Salon, the German Financial Times, and the BBC, CNN, NPR, MSNBC, ABC and Tokyo Broadcasting.

Have startup questions? Email Jim Cossler at JCossler@ybi.org.

Published by The Business Journal, Youngstown, Ohio.