Gaining Social Traction with Fans Using TikTok | Gameplan for Growth

A winning game plan needs to be creative and efficient. The same is true when working with Tik Tok.

Rob Palowitz, president and CEO of PALO Creative is opening his playbook for the best approaches to using the app.

Having a strong video marketing strategy will help you reach the 800 million Tik Tok users and expand your fan base. And businesses from all around are starting to find ways to market their services using the app.

“Businesses might be hesitant to get started with the app because of its reputation for having a young user base,” says Palowitz. “However, Tik Tok attracts a wide range of people as nearly 38% of its users are over 30 years old, and businesses are taking note.”

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