How to Build an Effective Display Ad Marketing Strategy | Gameplan for Growth

In this episode of Gameplan for Growth, Rob Palowitz, President of PALO Creative in Youngstown, tells you how an effective display marketing strategy can take your online presence to the next level.

“Clicks alone do not accurately measure the success of display ads,” says Palowitz.

While it’s common to see low click-through rates in this space, other metrics show that display ads boost brand awareness and the intent to make a purchase.

A good way to make sure your ad gets noticed when it appears on social media, websites, or apps, is to use animation.

“Animated ads are 5 to 10 second looped images, or videos, used in online marketing to draw viewers attention toward your creative messaging,” Palowitz says.

For more advice and insight into some of the latest trends you should be considering, watch the Gameplan for Growth: 2 Minute Drill.

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