How to Build an Effective Display Ad Marketing Strategy | Gameplan for Growth
“Clicks alone do not accurately measure the success of display ads,” says Palowitz.
While it’s common to see low click-through rates in this space, other metrics show that display ads boost brand awareness and the intent to make a purchase.
A good way to make sure your ad gets noticed when it appears on social media, websites, or apps, is to use animation.
“Animated ads are 5 to 10 second looped images, or videos, used in online marketing to draw viewers attention toward your creative messaging,” Palowitz says.
For more advice and insight into some of the latest trends you should be considering, watch the Gameplan for Growth: 2 Minute Drill.
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