How to Define Your Campaign’s Key Performance Indicators

How do you currently measure your marketing success? Through revenue and profits, right?

“It’s a method organizations have always relied on and that’s where issues can develop,” says Rob Palowitz, president and CEO of Palo Creative in Youngstown.

“Financial metrics don’t always show the full picture. There’s not much substance in the way of clearly defining which marketing tactics are working and which ones aren’t. Other indicators should be implemented to get a better idea of performance,” he says.

In the latest installment of Gameplan for Growth, Palowitz shows you how to define your campaign’s key performance indicators for better insight into your campaign’s effectiveness.

About PALO Creative: PALO Creative is a fully integrated, results-driven advertising and digital marketing agency with a passion to exceed client goals. We love to deliver great service and grow brands by combining digital media, social media, content, video, graphic design, web development and traditional services into the most comprehensive marketing solution utilizing the Inbound Marketing approach. Founded in 1999 by Rob Palowitz, PALO Creative understands what it takes to start, market and grow a business. We believe in originality and our signature PULSE by PALO® marketing process is tailored to give clients powerful, innovative digital and advertising solutions that deliver results. We help businesses develop individual campaigns that will drive more traffic, leads and sales – turning your efforts to equate into more sales. Your mission is our mission, to grow and be a prosperous company. For more information, visit us at

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