Marketing Gameplan for Attracting New Leads

Marketing can be one of the most overlooked functions of your business because it is sometimes thought of as an immediate expense, however it should be considered the driving force to growing your business, says Rob Palowitz, president and CEO of Palo Creative in Youngstown.

In the Gameplan for Growth series, Palowitz will coach you on how to get more leads on your business and convert those prospects into happy customers.

“To create and execute a successful lead generation campaign, it’s important to know a few basic terms and understand the process,” he says. “Lead generation is about creating potential customers for your business. The process attracts and converts prospects into someone who has indicated interest in your company’s product or service.”

Examples of lead generators are subscribing to your newsletter or blog, filling out a form to downloading an e-book or a phone call to your business.

So how do you get these strangers to become delighted customers?

“You need to know your audience inside and out,” Palowitz says. “If you don’t know whom you’re targeting then you’re not going to know what strategies or media to implement.”

Palowitz discusses how to better understand your audience and he also covers what a call-to-action is in his first video.

About PALO Creative:
PALO Creative is a fully integrated, results-driven advertising and digital marketing agency with a passion to exceed client goals. We love to deliver great service and grow brands by combining digital media, social media, content, video, graphic design, web development and traditional services into the most comprehensive marketing solution utilizing the Inbound Marketing approach. Founded in 1999 by Rob Palowitz, PALO Creative understands what it takes to start, market and grow a business. We believe in originality and our signature PULSE by PALO® marketing process is tailored to give clients powerful, innovative digital and advertising solutions that deliver results. We help businesses develop individual campaigns that will drive more traffic, leads and sales – turning your efforts to equate into more sales. Your mission is our mission, to grow and be a prosperous company. For more information, visit us at

Copyright 2024 The Business Journal, Youngstown, Ohio.