Marketing to a New Generation

Businesses across all industries look very different than they did at the start of the year. In the home improvement industry, the challenges of COVID were accompanied by a demographic shift in clientele.

“Baby boomers are aging out of their high-spending home improvement years,” says David Raspanti, co-owner of Rockwood Painting Contractors. “Millennials and – believe it or not – Gen Z’ers are moving into their family formation and spending years.”

In this installment of Gameplan for Growth, Raspanti joins Rob Palowitz, president and CEO of PALO Creative, to discuss marketing strategies for a new generation.

In order to reach this younger audience, the marketing platform of choice has shifted from mass media (print, radio and television) to social media.

“Social media is a great way to identify and reach our target audience at the right time,” Raspanti says. “It’s been instrumental in our growth, and we want to thank the team at Palo Creative for making it possible.”

To learn more, watch the video above.

Palo Creative is a fully integrated, results-driven advertising and digital marketing agency with a passion to exceed client goals. We love to deliver great service and grow brands by combining digital media, social media, content, video, graphic design, web development and traditional services into the most comprehensive marketing solution utilizing the Inbound Marketing approach. Founded in 1999 by Rob Palowitz, Palo Creative understands what it takes to start, market and grow a business. We believe in originality and our signature PULSE by PA­LO® marketing process is tailored to give clients powerful, innovative digital and advertising solutions that deliver results. We help businesses develop individual campaigns that will drive more traffic, leads and sales – turning your efforts to equate into more sales. Your mission is our mission, to grow and be a prosperous company. For more information, visit us at

Copyright 2024 The Business Journal, Youngstown, Ohio.