Measuring the Success of Your Email Marketing Strategy | Gameplan For Growth 6-25-21

While some metrics can be monitored monthly, Rob Palowitz, President and CEO of PALO Creative in Boardman, says there are a few you should check every week.

“If your emails aren’t opened they can’t be effective. That’s why it’s essential to track your open rates,” he says.

Watch the full video to learn what other metrics you should be checking weekly.