Penguin City Beer Partners with Scrappers
Penguin City Brewing Co. signed a three-year contract with the Scrappers, the company announced Tuesday. Penguin City products will be available at all Scrappers home games at Eastwood Field in Niles for the 2022, 2023 and 2024 seasons, according to a press release.
“We are so excited to enter into this partnership with The Mahoning Valley Scrappers,” Penguin City Co-Owner Aspasia Lyras-Bernacki said in the release. “To be able to have our beer served in at Eastwood Field is truly a dream and look forward to growing our partnership inside and outside the stadium.”
“We are thrilled to be partnering with Penguin City Beer,” added Jordan Taylor, vice president HWS Baseball/general manager, Mahoning Valley Scrappers. “They have an excellent reputation in the community, and we are looking forward to the creative cross promotional marketing opportunities the partnership will provide.”
Penguin City Beer will be served in cans and on draft. The company will release a Scrappers tribute can, which will be on sale at Eastwood Field, as well as select locations in the Mahoning Valley. The first Scrappers tribute can will feature the team’s mascot, Scrappy.
“It was a no-brainer, Scrappy had to be on the first can” said Michael Pontikos, brand manager, Penguin City Beer, on his label design. “This is like a dream come true to do a label for a baseball team and can’t wait to work on other cross promotional campaigns with the Scrappers.”
Penguin City also has a partnership with YSU Athletics that includes its products being served in Stambaugh Stadium and tailgate lots, and an annual tribute can design. The company’s product will also be sold during YSU baseball games at Eastwood Field.
The Mahoning Valley Scrappers 2022 season begins June 2 as the team hosts the West Virginia Black Bears.
Pictured at top: Jordan Taylor, vice president HWS Baseball/general manager, Mahoning Valley Scrappers; Michael Pontikos, Penguin City brand manager, Scrappy, Penguin City co-owners Aspasia Lyras-Bernacki and Richard Bernacki. (Images: Penguin City Brewing Co.)
Published by The Business Journal, Youngstown, Ohio.