From training a sales team to using the latest in selling technologies, John Rossi of YSU covers all the bases in Sales 101 to help business owners employ a more evolved selling process to meet today’s business demands.
How to Determine Buying Power Per Account
What gets measured gets done. This maxim is attributed to Peter Drucker, Tom Peters, Edwards Deming, Lord Kelvin, among others. What matters is whether you believe in it.
In professional selling, whether it is business-to-business (B2B), business-to-business-to-consumer (B2B2C) or business-to-government (B2G), the perennial question is: Are top salesmen born or made? Must successful salesmen be born with the requisite sales instincts? Or can someone (maybe you) learn to become successful in sales without them?
The best place to start is whether you view selling as an art or science. The more appropriate view is that it is both. This perspective can and does exist, particularly in the most successful organizations.