The Importance of Market Research

Market research is a critical and ongoing step when you are starting a business.

In this startup 101 video, Gianna Serra tells of some different resources you can use to help find your target market, size of the market and reach out to potential target customers.

One of these sources is the market research program at the Youngstown Business Incubator, which Serra is the client services manager at.

The Youngstown Edison Incubator Corp, operating as the Youngstown Business Incubator at 241 W. Federal St., is a 501(c)3 charitable, nonprofit corporation and is an active collaborator and resource provider in a 21-county region of northeastern Ohio.

YBI is an internationally recognized program focused on the development of B2B software application companies in the Mahoning Valley.

Critical to successful business development, YBI also helps emerging businesses accelerate by providing an array of invaluable services. Among them are facilities, equipment, resource networks, entrepreneurial counseling and networking opportunities.

In 2015, the University Business Incubator Index named YBI as the “#1 University Affiliated Business Incubator in North America” and in 2016 ranked YBI No. 2 worldwide.

The incubator’s success has been documented well by Businessweek, Inc., The Economist, Next City, Entrepreneur, Details, Governing, Salon, the German Financial Times, and the BBC, CNN, NPR, MSNBC, ABC and Tokyo Broadcasting.

Have startup questions? Email Jim Cossler at

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