Website Optimization Fuels Client Connections

As this unprecedented, socially-distanced year continues, many companies have relied heavily on their digital marketing strategies. Whether they pivoted from a previous marketing plan or worked to broaden their digital presence, companies have realigned their strategies in response to COVID-19.

In the latest installment of Gameplan for Growth, Rob Palowitz, president and CEO of PALO Creative in Youngstown, is joined by Bill Detoro Jr., President at Anatomical Concepts, to discuss how website development and optimization helped them adapt their marketing plan.

Anatomical Concepts, a long-time client of Palo Creative, relied on their website as their primary salesperson once the pandemic began. Their audience is largely focused on hospitals and clinics, so it was essential for their customers to have immediate access to their products via their website.

“We have made leaps and bounds from where we were initially. We were really struggling with some antiquated websites back in the beginning, and it is now modernized and easier to use,” said Detoro.

To learn more about the importance of a strong digital marketing strategy, connect with the team at Palo Creative here.

About PALO Creative:
PALO Creative is a fully integrated, results-driven advertising and digital marketing agency with a passion to exceed client goals. We love to deliver great service and grow brands by combining digital media, social media, content, video, graphic design, web development and traditional services into the most comprehensive marketing solution utilizing the Inbound Marketing approach. Founded in 1999 by Rob Palowitz, PALO Creative understands what it takes to start, market and grow a business. We believe in originality and our signature PULSE by PA­LO® marketing process is tailored to give clients powerful, innovative digital and advertising solutions that deliver results. We help businesses develop individual campaigns that will drive more traffic, leads and sales – turning your efforts to equate into more sales. Your mission is our mission, to grow and be a prosperous company. For more information, visit us at

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