Guru Videos

What Color Is Good for Your Company?

Font treatments, images, icons, logos … all of this is important when it comes to representing your company’s brand. But one element that has just as much influence over your customers is the most often overlooked – color.

What colors do you use in your promotional materials or on your website? How do those colors affect the way your customers view your company? Believe it or not, different colors can have different effects on people. And it’s important to know what certain colors represent, even if subconsciously.

In his :90 Guru video, Jeff Ryznar gets to the root of what certain colors mean and how they can be used to boost your marketing efforts.

898 Marketing in Canfield, 23 Lisbon St., is a strategic marketing and creative consultancy delivering accountable business development campaigns with a relentless commitment to brand growth and digital innovation.

The company has proven that customized strategic marketing plans incorporating traditional, video, digital, mobile and social tactics do not have to be costly for small and medium-size businesses to be effective.

In addition to crafting custom marketing direction designed to achieve business objectives, 898 Marketing serves as a network of resources, including its in-house video production team, TV Eye Productions.

Published by The Business Journal, Youngstown, Ohio.