Gameplan for Growth

Yesterday’s Marketing Trends Won’t Work Today

Marketing is evolving at a fast-pace. The tactics you relied on yesterday to get your customers, may not be enough today, says Rob Palowitz, president and CEO of Palo Creative in Youngstown.

In the Gameplan for Growth series, Palowitz shares how marketing is changing in 2019 and what you need to do to thrive and succeed.

“The way people buy today has changed dramatically,” he says. “Think about the last time you made a buying decision. Did you wait to hear about a particular product or service on the radio? Probably not.”

People today go online and do research, making a confident decision before contacting the seller. “That’s inbound marketing,” Palowitz says.

Inbound marketing is more likely to lead someone to the buyer’s journey, which is made up of three stages: awareness, consideration and decision.

Palowitz tells how the buyer’s journey works in this video and how to use inbound marketing to your advantage.

About PALO Creative:
PALO Creative is a fully integrated, results-driven advertising and digital marketing agency with a passion to exceed client goals. We love to deliver great service and grow brands by combining digital media, social media, content, video, graphic design, web development and traditional services into the most comprehensive marketing solution utilizing the Inbound Marketing approach. Founded in 1999 by Rob Palowitz, PALO Creative understands what it takes to start, market and grow a business. We believe in originality and our signature PULSE by PALO® marketing process is tailored to give clients powerful, innovative digital and advertising solutions that deliver results. We help businesses develop individual campaigns that will drive more traffic, leads and sales – turning your efforts to equate into more sales. Your mission is our mission, to grow and be a prosperous company. For more information, visit us at PALOCreative.com.

Published by The Business Journal, Youngstown, Ohio.