Embracing the Media

“Every marketing strategy has to have a PR component,” says Jeff Ryznar from 898 Marketing in Canfield.

“Working with your local media partners and outlets to get your story out is vital to the success of your campaign.” To demonstrate, Ryznar met with the United Way of Youngstown and the Mahoning Valley to help promote their small business blitz.

In episode 3 of Stop Talking. Start Doing, Ryznar explains how vital relationships with the local media can be for your stories.

898 Marketing in Canfield, at 5721 Shields Road, Suite A, is a strategic marketing and creative consultancy delivering accountable business development campaigns with a relentless commitment to brand growth and digital innovation.

The company has proven that customized strategic marketing plans incorporating traditional, video, digital, mobile and social tactics do not have to be costly for small and medium-size businesses to be effective.

In addition to crafting custom marketing direction designed to achieve business objectives, 898 Marketing serves as a network of resources, including its in-house video production team, TV Eye Productions.

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