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Joe Jorgenson, President at Robin Technologies, has over 18 years of web development experience and has been an A+ certified hardware technician since 1997. During his time at Robintek, Joe has managed hundreds of clients; assisting them with effective marketing strategies and finding more efficient ways to mange their business through the use of technology.

This Month's Video

Traditional and Digital Marketing

Joe Jorgenson Robintek

There are several ways to go about tying your traditional marketing into your digital efforts. “Your first objective should be embedding tracking mechanisms that allow you to see how productive each of your efforts is,” says Joe Jorgenson, President at Robintek. “If your marketing efforts focus on driving people to your website you can use landing pages or alternative domain names,” he says. In this edition of Web Dev 101, Jorgenson shares several ways you can integrate your traditional marketing...

Web Dev 101 Archive

Sponsored Content: The information and views expressed in all Business Strategies Video Network series are of the content contributor, and do not necessarily reflect the opinions of The Business Journal.