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Joe Jorgenson, President at Robin Technologies, has over 18 years of web development experience and has been an A+ certified hardware technician since 1997. During his time at Robintek, Joe has managed hundreds of clients; assisting them with effective marketing strategies and finding more efficient ways to mange their business through the use of technology.

This Month's Video

What Is the Digital Marketing Funnel?

The digital marketing funnel is an old-marketing concept used to track the customer life cycle. In it's simplest form, it's described as four phases: awareness, interest, desire and action. More sophisticated models of the marketing funnel include post-purchase stages and several pre-purchase stages, such as engagement, education, research, evaluation and moves into justification of the purchase. Post-purchase stages move into adoption, retention, expansion and advocacy. In this edition of Web Dev 101, Joe Jorgenson tells how mapping out the different...

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