“Marketing dollars are increasing and businesses are spending more money on digital marketing than ever before,” says Rob Palowitz, president and CEO of Palo Creative. “Without the right marketing budget in place, you could be missing out on attracting new business from the start,” says Palowitz. In the latest installment...

Here’s a scenario: You have a landing page, its got an eye-catching headline, awesome graphics and killer content. But the problem is you’re not getting conversions. Why? “The problem could be your call-to-action or lack thereof,” says Rob Palowitz, president and CEO of Palo Creative in Youngstown. (more…)

How do you currently measure your marketing success? Through revenue and profits, right? “It’s a method organizations have always relied on and that’s where issues can develop,” says Rob Palowitz, president and CEO of Palo Creative in Youngstown. “Financial metrics don’t always show the full picture. There’s not much substance...