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How to Define Your Campaign’s Key Performance Indicators

How to Define Your Campaign's Key Performance Indicators

How do you currently measure your marketing success? Through revenue and profits, right? “It’s a method organizations have always relied on and that’s where issues can develop,” says Rob Palowitz, president and CEO of Palo Creative in Youngstown. “Financial metrics don’t always show the full picture. There’s not much substance...

3 Simple Ways to Grow Your Business Utilizing LinkedIn

3 Simple Ways to Grow Your Business Utilizing LinkedIn

LinkedIn has 530 Million members, 40 Million decision makers, and makes up more than 50% of all social traffic to business to business websites, says Rob Palowitz, president and CEO of Palo Creative in Youngstown. “It’s much more than just a social media channel for job seekers and professionals. LinkedIn...

3 Reasons Your Search Marketing Campaign Isn’t Working

To drive more traffic to your website and generate sales fast and effectively, paid search marketing can get the job done. However, running a pay-per-click campaign isn't as easy as you might think. "Unfortunately, businesses can end up wasting time, money and resources because of a few simple errors," says...

What Should Your Expectations be with SEO?

Rob Palowitz

What Should your Expectations be with SEO? "Most people know what SEO is and have a general idea of its importance. What’s not as clear are the expectations you should have once you begin implementing this tactic," says Rob Palowitz, president and CEO of Palo Creative in Youngstown. In this...

4 Commonly Asked Questions About Video Marketing

Did you know that 87% of businesses are utilizing video marketing? Why you ask? “More brand awareness, more conversions and more sales,” says Rob Palowitz, president and CEO of Palo Creative in Youngstown. In the Gameplan for Growth series, Palowitz shares how marketing is changing in 2019 and what you...

Yesterday’s Marketing Trends Won’t Work Today

Marketing is evolving at a fast-pace. The tactics you relied on yesterday to get your customers, may not be enough today, says Rob Palowitz, president and CEO of Palo Creative in Youngstown. In the Gameplan for Growth series, Palowitz shares how marketing is changing in 2019 and what you need...

Marketing Gameplan for Attracting New Leads

Marketing Gameplan for Attracting New Leads

Marketing can be one of the most overlooked functions of your business because it is sometimes thought of as an immediate expense, however it should be considered the driving force to growing your business, says Rob Palowitz, president and CEO of Palo Creative in Youngstown. In the Gameplan for Growth...