Running a business is like coaching a team. The difference between winning and losing is having a calculated and well-executed gameplan. To be victorious, you need effective marketing tactics, along with being organized and disciplined to stick to your strategies. Rob Palowitz, president and CEO of PALO Creative, is a successful entrepreneur who has more than 25 years in business, developing playbooks to market and grow hundreds of organizations across northeastern Ohio and western Pennsylvania.
In the GAMEPLAN FOR GROWTH series, Rob shares with you the approach to putting together a game-winning strategy to lead your business to victory.
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The Basics of Customer Segmentation | Gameplan for Growth 12-22-21
As we all know, not all customers are the same. “By segmenting current and potential customers into separate groups,” you can tailor your message to the right audience say Rob Palowitz, president and CEO of PALO Creative in Youngstown. “When…
Gameplan for Growth Archive
The Basics of Customer Segmentation | Gameplan for Growth 12-22-21
As we all know, not all customers are the same. “By segmenting current and potential customers into separate groups,” you can tailor your message to the right audience say Rob Palowitz, president and CEO of PALO Creative in Youngstown. “When…
How to Develop an Organic Social Media Strategy | Gameplan for Growth 12-02-21
Your business should ideally have some sort of social media presence, says Rob Palowitz, President of PALO Creative in Youngstown. Still, “it’s a good idea to prioritize the platforms that will most effectively reach your target audience and accomplish your…
Effective Employee Retention Strategies | Gameplan for Growth 10-21-21
YOUNGSTOWN, Ohio — In this episode of Gameplan for Growth, Rob Palowitz, president of PALO Creative in Youngstown, discusses effective employee retention strategies for business. “I want to share why it’s pivotal to keep your team intact by making sure…
How Messaging Impacts Business Growth | Gameplan for Growth 9-14-21
In this episode of Gameplan for Growth, Rob Palowitz, President of PALO Creative in Youngstown, talks about how messaging can impact the growth of your business. “In marketing, messaging helps position your brand to communicate the value of your products…
Effective Customer Relationship Management System | Gameplan for Growth 8-24-21
In this episode of Gameplan for Growth, Rob Palowitz, President of PALO Creative in Youngstown, explains some of the key benefits of an effective customer management system (CRM). “Since your customer base drives the success of your business, it’s critical…
Effective Content Marketing Techniques | Gameplan for Growth 7-28-21
In this episode of Gameplan for Growth, Rob Palowitz, President of PALO Creative in Youngstown, talks about content marketing techniques you can use to help your business standout from the competition. While it may sound unusual, utlizing comic strips can…
Measuring the Success of Your Email Marketing Strategy | Gameplan For Growth 6-25-21
While some metrics can be monitored monthly, Rob Palowitz, President and CEO of PALO Creative in Boardman, says there are a few you should check every week. “If your emails aren’t opened they can’t be effective. That’s why it’s essential…
How to Build an Effective Display Ad Marketing Strategy | Gameplan for Growth
In this episode of Gameplan for Growth, Rob Palowitz, President of PALO Creative in Youngstown, tells you how an effective display marketing strategy can take your online presence to the next level. “Clicks alone do not accurately measure the success…
Gaining Social Traction with Fans Using TikTok | Gameplan for Growth
A winning game plan needs to be creative and efficient. The same is true when working with Tik Tok. Rob Palowitz, president and CEO of PALO Creative is opening his playbook for the best approaches to using the app. Having…
Get Your Website and Social Media Ready for Game Time
It’s game time…and we’re not talking about the big game on Sunday. A new year means new opportunities to grow your business. But before you can do that, Rob Palowitz of PALO Creative has the playbook for preparing your business…
Marketing to a New Generation
Businesses across all industries look very different than they did at the start of the year. In the home improvement industry, the challenges of COVID were accompanied by a demographic shift in clientele. “Baby boomers are aging out of their…
Website Optimization Fuels Client Connections
As this unprecedented, socially-distanced year continues, many companies have relied heavily on their digital marketing strategies. Whether they pivoted from a previous marketing plan or worked to broaden their digital presence, companies have realigned their strategies in response to COVID-19.…
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