Running a business is like coaching a team. The difference between winning and losing is having a calculated and well-executed gameplan. To be victorious, you need effective marketing tactics, along with being organized and disciplined to stick to your strategies. Rob Palowitz, president and CEO of PALO Creative, is a successful entrepreneur who has more than 25 years in business, developing playbooks to market and grow hundreds of organizations across northeastern Ohio and western Pennsylvania.
In the GAMEPLAN FOR GROWTH series, Rob shares with you the approach to putting together a game-winning strategy to lead your business to victory.