YOUNGSTOWN, Ohio – Clever, a Youngstown-based branding and marketing agency, celebrated its first anniversary in August.
It was a year highlighted by several high-profile projects, including developing the branding for the soon-to-open 75 Public Square building in downtown Cleveland.
Millenia Companies of Cleveland is remaking the building into luxury apartments. The company turned to Clever to create a logo that captures the history of the building but with a modern touch.
“There’s something exciting about helping to establish a brand from the beginning. And 75 Public Square was a unique opportunity to take the historical and architectural elements of the building and create something that appeals to the Cleveland market,” says Tony Marr, director of business development for Clever.
Clever was co-founded by Marr, designer Whitney Burd, and creative director Adrienne Sabo.
Other companies and organizations that turned to Clever for its branding work in the past year include the Pennsylvania Cybersecurity Center, Valley Little Melodies, Innovation Counseling and Wellness, and Penn-Northwest Development Corp.
In 2021, the marketing agency developed content as it helped build a social media presence for the New Orleans Candle Haus and Penn-Northwest.
It also began working with OhioMeansJobs in Mahoning and Columbiana counties to support the state’s Ohio to Work campaign.
Digital marketing continued to lead Clever’s services, with new websites launched for the Youngstown State University Foundation, Insight Clinical Counselling and Wellness, and Valley Little Melodies.
New websites are also set to launch in early 2022 for the Ohio Small Business Development Center at YSU, the Ohio Procurement Technical Assistance Center at YSU and Engage! Cleveland.
“We approach each site with the goal of creating something that is not only visually appealing, intuitive for users and unique to the brand, but also something that will drive engagement,” Burd says.
The team at Clever was named the agency of record again for Alta Care Group, as it helped the organization promote both Alta Behavioral Healthcare and Alta Head Start to the Valley.
Clever ended the last quarter of 2021 shooting videos for Visit Lawrence County to promote tourism.