WARREN, Ohio – After a year of revenue growth and investments in staff, Coldwell Banker EvenBay Real Estate in Warren looks to ramp up marketing and recruiting this year.
The firm’s growth plan will “significantly impact” total company revenue, say co-owners and real estate agents Michael and Janice Stevens.
In 2021, the real estate agency enjoyed a 24% increase in revenue and a 64% increase in agent count, they say. The couple attributes this growth to a booming real estate market, combined with investments in marketing and recruiting.
The largest investment in 2021 was made in internal staffing, they say. The agency hired a full-time office administrator/recruiter, whose focus is on agent support and agent growth. Coldwell Banker EvenBay employs 32.
In 2021, five of EvenBay’s agents were named to the Ohio Realtors 2021 President’s Sales club. They are Janice and Michael Stevens, April Conner, Lisa DeLisio and JoJo Petkovich.
“This award puts these agents among an elite group who have achieved a level of accomplishment that just over 10% of Ohio’s real estate professionals have attained,” Michael Stevens says.
Meanwhile, technology – and the pandemic – have greatly changed how leads are generated in real estate.
“Long gone are the days where realtors would sit by a phone on Saturdays and Sundays fielding calls from those who saw ‘homes for sale’ released in the weekend newspapers,” he says. “Nowadays, home searches are done on tech-savvy real estate websites and leads are captured directly through the site.”
And while virtual home tours have became extremely popular for buyers, home showings have returned to normal.
“Supply and demand will continue to remain a challenge in 2022,” Janice Stevens says.
“Experts don’t anticipate a slowdown in the real estate market this year. So we will continue to guide clients with all their real estate needs.”