Digital Agency iSynergy Launches Lift Marketing

CANFIELD, Ohio – Digital marketing agency iSynergy launched a division focused on small to medium-sized businesses in 2021.It also added to its staff.

The Canfield agency’s clientele already includes Mickey Thompson Tires, Baird Brothers Fine Hardwoods, JAC Management and CTM Labeling.

In 2021, the agency rolled out Lift Marketing to help the company reshuffle its resources for sustained and scaled growth. The new division focuses solely on regional clients between Cleveland and Pittsburgh, while iSynergy will be the resource for enterprise-level customers across the globe.

“Working alongside small to medium businesses is extremely important to our entire staff, and the addition of Lift Marketing gives us a framework to continue focusing on clients locally,” says Steve Cross, creative director at iSynergy.

“This growth and restructuring is because our clients are our friends,” he continues. “We want to honor our roots while being recognized as a leader within the global digital marketing space.”

In addition to the new division, iSynergy promoted Becky Bertuzzi and Dan Reash to art director and creative director of Lift Marketing, while bringing on five additional team members.

ISynergy also completed the buildout of a 1,600-square-foot cyclorama wall studio on the lower level of its headquarters. The studio will be used to support the increase in video assets produced by iSynergy and Lift.