CANFIELD – Baird Brothers Fine Hardwoods will build an on-site video production studio this year where it will make informational videos with a goal of expanding its residential customer base.
The Canfield-based company is in its fourth year of working with “This Old House,” the home renovation television program.
Two Idea House projects, known as Cottage on the Cape and Farmhouse in Fairfield, were completed in 2020 with Baird Brothers products, shipped from the Canfield plant to Connecticut and Massachusetts. Additionally, work began on the TV program’s Seaside Victorian home project, which will feature Baird Brothers Fine Hardwoods and be finished this year.
The company, which has more than 120 employees, marked its 60th year in 2020. Its plant is at 7060 Crory Road.
Growth throughout 2020 sparked an expansion of the company’s sales staff and the construction of a sales office that was completed in late fall.
As the home improvement industry continues to surge, the addition of employees and office space enables Baird Brothers to keep growing as it maintains a reputation for quality and craftsmanship, says Steve Stack, director of new business development.
“This past year we were fortunate to work with many builders to complete projects throughout the Mahoning Valley and beyond. From new builds to homeowners who are tackling tasks that they’d been putting off, our team is ready to help make each vision come to life,” Stack says.
The new video studio will be used to highlight products, produce instructional videos, interview local builders and craftsmen and assist customers with installation guides.
“We want the general public to know that they don’t have to be a professional contractor to use our great products,” says Stack. “The content that will come from our studio will help to build that comfort level for new customers and give our sales staff helpful resources they can pass on to those who need it.”