FNB Innovates to Meet Community Needs

By First National Bank

PITTSBURGH, Pa. – First National Bank of Pennsylvania, the largest subsidiary of F.N.B. Corporation, leveraged its commitment to innovation and financial education to meet customers’ shifting needs and to provide undisrupted service during the pandemic.

FNB, founded in 1864, is a diversified financial services company with total assets of more than $37 billion. With a branch network spanning seven states and the District of Columbia, FNB provides a complete range of financial solutions. These include traditional banking services, commercial banking, wealth management, insurance and private banking.

Innovation is the cornerstone of FNB’s evolving “clicks-to-bricks” strategy, which integrates digital and physical banking platforms to deliver customers a seamless experience whether they choose to bank online, on their phones, at their local branch or at an ATM.

FNB’s enhanced website, FNB-Online.com, is one of the latest components of clicks-to-bricks. Complete with a cart and checkout process, the website mirrors a retail shopping experience and provides a way to research, learn, shop and buy online. Product information and recommendations are personalized to meet a customer’s unique interests and financial needs.

For the fourth consecutive year, its FNB Direct mobile app was named an industry leader for its features and innovation among Mid-Atlantic regional banks in the 2020 S&P Global Market Intelligence U.S. Mobile Banking Market Report.

FNB-online.com’s scheduling feature filled a crucial need in the early days of shutdowns when bank lobbies were closed, making it easy for customers to meet virtually with FNB representatives. Throughout 2020, FNB scheduled nearly 10,000 appointments online.

Additionally, FNB was one of the first banks in the industry to deploy a fully online U.S. Small Business Administration Paycheck Protection Program portal and application processing system. This assisted existing customers and those who turned to FNB’s technology and expertise to meet their banking needs. In 2020, the bank funded $2.6 billion in PPP loans that provided direct relief to nearly 20,000 businesses and protected hundreds of thousands of jobs.

FNB was also one of the first banks in the country to announce a formal program providing additional support to alleviate the pandemic’s financial burden on businesses and consumers. At the height of its support, FNB provided payment deferrals on loans totaling more than $2.5 billion.

During the pandemic, FNB committed significant financial resources and expanded benefits to protect and support its employees, as well as $1 million to COVID-19 community relief efforts. For these and other efforts, Greenwich Associates honored FNB for its pandemic response.

In July 2020, FNB announced a $250 million commitment to build on its community development initiatives and support traditionally underserved and low-to-moderate income communities through investments in affordable housing, entrepreneurship for minority and women-owned businesses, financial education, and other areas. 

From our teams who donated food and school supplies or dropped off lunch to health care workers, to employees across FNB, they all inspired us with their unwavering community support. This teamwork has contributed to FNB’s consistent recognition as a workplace leader. FNB has received nearly 30 top workplace awards in several markets.