HERMITAGE, Pa. — Purpose Therapy Box LLC managed threefold growth last year over 2019, despite the challenges 2020 presented, including canceled national conferences and nursing homes being closed to the public.
Because of the pandemic, Purpose had to temporarily postpone its Spring Sponsor a Senior program to ensure safety and develop an innovative way to deliver the subscription gift boxes, which include items designed to help stimulate motor skills and cognitive functions.
“The pandemic shined a light on loneliness and isolation, particularly in the older adult population,” Holly Masters, co-CEO, says. “This helped fuel our mission and gain new customers wishing to connect to their older loved ones or remind a senior in a nursing home they are not forgotten.”
Masters, who co-founded Purpose with Ali Izzo Linton in 2018, reports the company’s most notable achievement in 2020 was the Christmas Sponsor a Senior Program, which shipped more than 500 pounds of Purpose boxes to nursing home residents across the United States from sponsors in 26 states.
Additionally, the company launched an apparel and accessory line for therapy practitioners to advocate for the profession.
“One lesson we have learned this year is the importance of having diverse revenue streams,” Masters says. “Our goal for 2021 is to continue expanding the Sponsor a Senior Program across the United States and become the top apparel retailer for occupational therapy students and practitioners.”